Rebranding Richmond, But For Whom? Local Youth Weigh In

I have heard from hundreds of people on the Mayor’s Office Marketing and Branding initiative, and I have shared this feedback through E-FORUMs. I was, however, a little taken aback by this article in the Richmond Pulse, the “community news and media outlet, committed...

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Logos by the Hundreds

Just as an experiment, I submitted the logo competition to DesignCrowd and offered a prize of $250 to see what designers around the world could come up with. The first batch of 165 entries came in last night.

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Resilient by Design Challenge

I serve on the executive board of The Resilient by Design Challenge: Bay Area team, which has landed a $4.6 million grant from the Rockefeller Foundation for a $5.8 million competition to design demonstration solutions to adapt to sea level rise in the San Francisco...

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Logo Critiques Just Keep on Coming

Click here for a compilation of 235 comments received on Facebook, Nextdoor and TOM BUTT E-FORUM in response to Please Review Richmond Marketing Logo Proposals, January 13, 2017, and Feedback from Branding and Marketing Logo Distribution, January 15, 2017. Of those...

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New Addition to Mayor’s Staff – Sequoia Erasmus

This week, C. “Sequoia” Erasmus joined the City of Richmond Office of the Mayor staff, filling a vacancy left by the departure late last year of David Gray. Sequoia will assume the title of Director of Community Engagement while Christopher Whitmore will become...

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Santa Monica – the Model for Richmond Rent Control Ordinance

Santa Monica, after which Richmond’s Rent Control ordinance was most closely modeled, now has the distinction of having the highest rents in the USA. Report: Santa Monica Has the Highest Rents in the Nation Mon, 01/16/2017 A new report from apartment rental site...

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Previous North Star Logo Presentation

Click here for Richmond Logo Presentation 8.16.16 for logos that were presented by North Star in August 2016. I rejected all of them because, in my opinion, none “said” anything to me that was uniquely Richmond. For those of you who like black and white and...

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Feedback from Branding and Marketing Logo Distribution

Over the last couple of days, I have gotten well over 100 comments from people who read the logo presentation on TOM BUTT E-FORUM, Facebook or Nextdoor, and I thank all those of you who responded for your comments. These are copied into the table below. One thing for...

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MLK Day Activities in Richmond Tomorrow

The Watershed Project will host the Bay Trail Clean Up at Stege Marsh from 9 am to noon. Meet at the entrance to the Bay Trail (near South 51st St. and Bayview Ave.) For more info, contact: paula@thewatershedproject.org. Register here BONUS: The Watershed Project will...

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Please Review Richmond Marketing Logo Proposals

One of the top priorities I had coming into office in 2015 was to conduct a full scale branding and marketing study for Richmond The goal of this study is to make sure that the way we represent ourselves as a City is reflective of our community and that we establish...

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