North Carolina is suing the vaping industry, while in Richmond, the industry is running ads against regulation.

“North Carolina Attorney General Josh Stein filed eight lawsuits against eight separate e-cigarette companies on Tuesday, alleging that the companies are "unlawfully targeting children" and not requiring appropriate age verification when selling products.”

“The companies included in the complaints are Beard Vape, Direct eLiquid, Electric Lotus, Electric Tobacconist, Eonsmoke, Juice Man, Tinted Brew and VapeCo, Stein said during a media conference call with reporters on Tuesday.”

"There is a vaping epidemic among high schoolers and middle schoolers in North Carolina and the United States," he said. "I, as attorney general of North Carolina, refuse to stand by as e-cigarette companies entice thousands of children to use their products."

https://www.cnn.com/2019/08/27/health/ecigarette-north-carolina-lawsuit-bn/index.html