Direct apparel merchandiser Lands End is featuring Rosie the Riveter in its June catalog and committing all its profits from selling reprints of the Norman Rockwell painting “Rosie the Riveter” to the Rosie the Riveter Trust. See http://www.landsend.com/pg.cgi?page=ROSIE0502&sid=2290098972049139880.

The Rosie the Riveter Trust is a non-profit corporation organized in 1999 to support the Rosie the Riveter World War II Homefront National Historical Park in Richmond. See www.rosietheriveter.org.

The original of the Norman Rockwell painting of Rosie the Riveter was auctioned by Sotheby’s on May 22, 2002 and sold for $4,959,500. See http://search.sothebys.com/jsps/live/lot/LotDetail.jsp?lot_id=3RK47.